MARKETING PLAN FOR YOUR PROPERTY

Before Listing Your Home:

Walk Through Scheduled and complete walk through of your home to determine where very inexpensive improvements can be made (refer to “what to do to your home prior to selling”) and identify special property features. Check out the Competition Schedule and complete walk through of competition to determine pricing for your home. Complete certification of furnace and roof (older homes and as necessary) to avoid negotiation at inspection. Clean Up Complete all clean up and improvement work on property. Get Ready to Sell your House Purchase Domain name (web site address) and sign “rider” for your property (i.e. WWW.1041MONROE.COM) Take Pictures Take pictures and video (if applicable) for brochure, web site, post cards and all mailings. Your Neighborhood Info Develop Neighborhood statistics and “Home book pamphlet (neighborhood information)” for prospective buyers.

The First Week:

1. Tell Realtors all over Denver
   Send approximately 1,200 flyers to real estate agents at offices near your home (you will be copied), and email to 6,000 realtors throughout metro area with electronic color brochure (you will be copied).
2. Notify your neighbors
   Mail “just listed” postcards to your entire subdivision (you will be copied) so neighbors can tell family and friends. Depending on the pricing, proximity and value of your property, along with your goals, we may market your home to near by apartments, town homes and condos or less expensive single family neighborhoods (you will be copied).
3. Signage in front of your House
   Yard sign, Lock Box, 100 Color brochures and sign rider for your yard sign showing your website address. Also we set up the “Talking House” unit in your front yard, a tool which allows us to “speak” to every person who drives past your home about the great features that cannot be seen from the road or shown in a brochure.
4. Put your home in the Database
   Place your home in the Multiple Listing Service (MLS) so all 28,000 realtors throughout the metro area have detailed information about your home and can schedule showings (you will be provided with a copy).
5. Build a Website
   Complete the Website for your home with detailed descriptions, video (if applicable) and pictures showing the value in your property. This is important because 76% of all buyers in Colorado first look to the internet to find homes before even speaking with a real estate broker (you will have your own web site). All marketing materials will have your homes website address so in the first two weeks alone over 10,000 people will potentially view your home on the internet.
6. Get Feedback
   Provide you with 5 x 7 realtor feedback cards to place in your home so realtors can give you feedback while viewing your home. This means that feedback is not only immediate, but very accurate.
7. Search for a Buyer
   Perform buyer matching analysis through the MLS which allows us to reserve match other realtor’s buyers by specific criteria they require to the characteristics in your home, and follow up on each potential.

Week Number Two:

1. Inter office Metro Brokers advertising and presentations (65 agents).
2. Open house the second weekend of listing (as requested by seller, this is optional) along with weekend directional
   arrows to your home.
3. Additions to Internet at www.realtor.com and www.recolorado.com.

Following weeks:

1. As necessary, items 1, 2 and 7 of the first weeks activities and open houses will be repeated until the home sells.
2. If the home has not sold within 45 days, it is time to re-evaluate the price. When thinking about the pricing of your home, remember that the first 30 to 45 days is the most important. If you ask too much for your home you may lose potential buyers and in the long run end up getting less for your home than if you asked a fair price from the outset.